Thus, "The Joe Rogan Experience" podcast has been exclusively released on Spotify since then.
The exclusive license deal is now reportedly costing the streaming service for its three and a half years with Rogan a staggering amount of $200 million, at least that is what the source of the NY Times claims.Īlthough the previously reported $100 price tag was already steep, if the latest report of Times were to be believed, it took double that to seal the deal between Spotify and the American Ultimate Fighting Championship or UFC commentator.Īccording to a recent report by Mashable, the deal between the two debuted way back in 2020, and rumors were saying back then that Spotify had to pay hundreds of dollars to make it possible.
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